Located in the heart of the Japanese archipelago, the Hokuriku-Shinetsu region is an area where diverse nature and a unique culture thrive, surrounded by the Sea of Japan and majestic mountains. This page offers tips to enrich your trip through the grand landscapes and climate shaped by Hokuriku-Shinetsu’s vast nature, its rich food culture born from the blessings of both sea and mountains, and a variety of activities and unique experiences that nourish your mind and body, from great outdoors adventures to traditional culture.
Grand Landscapes and Climate Forged by Nature
Majestic Mountains and Coastal Plains
The Hokuriku-Shinetsu region is located on the eastern side of the Fossa Magna, which runs north to south through central Japan, and a magnificent landscape stretches out with the rugged Northern Alps (Hida Mountains) rising to over 3,000m (approx. 9,843 ft) (*1) in the background. On the other hand, the plains facing the Sea of Japan are classified under the humid, oceanic climate of the Sea of Japan side. Especially in winter, seasonal winds from the Siberian anticyclone absorb moisture over the Sea of Japan, making many areas some of the world’s heaviest snowfall regions. This abundant snowmelt water becomes a source of pristine water, nurturing the local food culture and natural environment.
Diverse Climate that Nurtures Beautiful Seasonal Scenery
While summers can be hot and humid, you can also experience unique cooling breezes, like
the “Ainokaze” wind blowing from Toyama Bay. In winter, winter thunderstorms are frequently
observed in some areas along the Japan Sea, making them a meteorological point of
interest. This diverse climate and topography create stunning seasonal landscapes that
deeply move visitors. In spring, snowmelt nourishes the mountains, and fresh greenery
sprouts, bringing a season brimming with life. In summer, you can seek coolness in highland
resorts, while autumn paints the mountains with vibrant fall colors. Winter transforms
everything into a magical silver world. These views will allow you to feel nature’s blessings
with all your senses.

A Rich Food Culture Savoring Blessings from Sea and Mountains
Fresh Seafood from the Japan Sea
Hokuriku-Shinetsu’s food culture is deeply rooted in the abundant blessings of both sea and mountains. The Japan Sea provides a wealth of fresh seafood, with Echizen crab from Fukui Prefecture, Masu-zushi (trout sushi) from Toyama Prefecture, and nodoguro (blackthroat seaperch) from Ishikawa Prefecture being particularly famous nationwide. These fresh seafood varieties are rich in high-quality protein and essential fatty acids like DHA and EPA,
which are said to contribute to good health. Many traditional preservation methods have also been passed down, such as Toyama Prefecture’s Kombu-jime (fish matured between layers of kelp) and Ishikawa Prefecture’s Kabura-zushi (salted yellowtail and other ingredients sandwiched in salted turnip and fermented with rice koji). The freshness and quality of this seafood, delivered directly from fishing ports throughout the region, including Toyama Bay which is often called a “natural fish preserve,” allow you to enjoy it at its best.

Mountain Blessings and Rice Culture of the Inland Regions
Meanwhile, in the inland areas, typified by Shinshu (Nagano Prefecture), soba (buckwheat noodle) culture thrives, and seasonal wild vegetables and mushrooms are enjoyed, along with unique mountain delicacies like bee larvae, bear, and deer. These ingredients, rich in dietary fiber, vitamins, and minerals, will help regulate your gut environment and support your daily well-being. The climate unique to inland basins is also ideal for fruit cultivation.
You can savor sweet and juicy fruits of high quality, such as Shine Muscat grapes and Shinshu apples, which are popular nationwide during their peak season.
Niigata Prefecture boasts a deep-rooted rice culture, featuring local dishes like Sasa-dango (dumplings wrapped in bamboo leaves) and Noppe (a vegetable stew) that highlight rice.
Rice varieties like Koshihikari, grown in the Echigo Plain, are highly prized for their quality and are also utilized in sake brewing, making Niigata one of Japan’s leading sake regions.
Furthermore, fermented seasonings like “Kanzuri” (a fermented chili paste) and “Ishiru” (fish sauce) also enrich the local cuisine. These fermented foods are said to promote gut health and contribute to maintaining immune function. This food isn’t just about nutrition; it’s a wellness source that is concentrated with the region’s history, climate, and people’s wisdom, nourishing both your mind and body.

Diverse Activities to Nurture Your Mind and Body, from Nature to Culture
Seasonal Nature Experiences
During the green season, you can enjoy trekking, hiking, and cycling in the majestic mountains. Water activities like rafting, SUP, and kayaking are popular on rivers like the Chikuma River and lakes like Lake Nojiri. In winter, making the most of the region’s status as one of the world’s heaviest snowfall areas, you can enjoy winter sports such as skiing, snowboarding, and snowshoeing. The exhilaration of gliding down snowy mountains will give you a great sense of accomplishment.
Onsen Hopping
Hokuriku-Shinetsu is dotted with renowned hot springs blessed with history and nature, including Kaga Onsen-kyo in Ishikawa Prefecture, Nozawa Onsen in Nagano Prefecture, and Unazuki Onsen in Toyama Prefecture. Immersing yourself in the hot springs amidst abundant nature helps to relieve daily fatigue and provides deep relaxation and vitality. Many hot spring resorts feature charming traditional inns and accommodations that serve dishes using local ingredients. This means your stay isn’t just about the hot springs; the entire experience helps balance your mind and body, leading to a complete refresh.
Traditional Cultural Experiences to Experience Japanese Beauty
Kanazawa is a region in Ishikawa Prefecture renowned for its traditional crafts, such as Kaga Yuzen (silk dyeing), Kutani ware (pottery), and gold leaf. Experiencing these crafts firsthand or participating in workshops to create your own pieces offers a valuable opportunity to feel the Japanese aesthetic and the skills of artisans. Renting a kimono in a traditional townhouse, experiencing Echizen pottery in Fukui Prefecture, or glass art crafting in Toyama Prefecture are also calming experiences. These activities are particularly popular among those who wish to enhance their concentration and maintain a peaceful mind away from the hustle and bustle of daily life.
Exploring Historic Landscapes and Experiencing Festivals
Many historic buildings and beautiful landscapes remain throughout the region, such as Kenrokuen Garden and Higashi Chaya District in Kanazawa, and Eiheiji Temple in Fukui Prefecture. Slowly strolling through these places is an experience that allows you to connect with Japanese history and culture, enriching your spirit. In summer, unique local festivals are held, offering a precious chance to interact with locals and feel the festive energy. For example, the Noto Kiriko Festival and Niigata’s Toro Nagashi (lantern floating) are regional festivals that leave visitors with unforgettable memories and emotions.


A Journey of Healing and Discovery in Hokuriku-Shinetsu
Hokuriku-Shinetsu is a wellness destination where the blessings of rich nature and culture, cultivated through history, merge to bring deep healing and new discoveries to visitors. Plan your next trip to this charming region for a special experience not found in daily life, where you can refresh your mind and body.